Remember that M. Night Shyamalan movie “The Happening”? You didn’t see it, did you? I hope not, because that movie was absolutely atrocious.
Like many others, I was duped into suffering through that garbage because the trailer was so good. It made the film look like a violent return to horror after his 2006 fantasy disappointment, “Lady in the Water.”
Despite a cool idea and two great films under his belt, Shammy let me down in a big way with “The Happening.” By the time the credits rolled, I was furious that I had wasted my precious time with Mark Wahlberg’s wooden acting, horribly written dialogue, almost zero character development and one of the worst twist endings ever. Nature made people kill themselves? Are you kidding me?
Fortunately, there are ways to avoid a fate similar to mine. Think of figuring out what movie to see like figuring out which candidate to vote for: It just takes a little research.
Rodger Hoopman, a theater arts and film instructor at City College, offered some insight on how studios protect their investments with a killer trailer.
“I think part of it is the fact that there are a lot of bad films out there that [studios] have target markets for,” Hoopman says. “They can tempt that audience through using a good trailer.”
A film’s trailer has a tremendous impact on a film’s opening gross because they build the hype for a release months before audiences have a chance to see it.
“Trailers, a lot of the time, will be airing weeks if not months before the movie to get the hype up and that gets the audience into the movie in the first couple of weeks,” says filmmaking instructor Robert Gore. Gore added that studios make the most money in the first few weeks of a film’s release.
“The idea is to get as many people as you can in the first few weeks, then what happens is if it gets a good review or a bad review, that’ll adjust how many people go and when they go,” Gore says.
Gore, of course, is referring to matinee showings. If you really want to see a film in theaters, their matinee price will definitely help take away some of the sting of a bad movie. Some theaters, like the Tower Theatre, offer a student discount.
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When deciding what to go see, the Internet can be a valuable resource. Websites like Rotten Tomatoes and Metacritic offer simple percentages and averages of critics’ scores. Some films on Rotten Tomatoes, like “Inception”, sit at a healthy 87 percent while others, like the most recent Shyamalan bomb “The Last Airbender”, sat at single digits during its theatrical run.
“It ended up being really bad,” City College student Tina Khounnoraj, who watched “The Last Airbender”, says. “It was so horrible that it was funny.”
So, when heading to the theaters to escape reality for a couple of hours, make sure to do a little research before you drop your hard earned cash on what could possibly be another stinker like “The Happening.”
Rodger Hoopman Listen to Rodger Hoopman discuss the best film he has seen in a while.
The Happening Watch the trailer to the movie “The Happening.” I’m not kidding when I said that I was absolutely livid after watching this “movie.”
Godzilla Watch the trailer to the 1998 version of “Godzilla.” I saw the American remake in theaters when I was around 11 years old and even then I thought it was horrendous.
Star Wars: Episode 1: The Phantom Menace Watch the trailer for Star War’s first episode called “The Phantom Menace.” It stars the kid from “Jingle All the Way” as the boy who would eventually become the most ruthless villain in film history. It has to be good, right? Right?
2012 Watch the trailer to the movie “2012.” Roland Emerich, better known as the man who puts all of his eggs in the special effects basket, returned recently to give audiences yet another unnecessary dose of computer-generated destruction.
