The holiday season is a time when many people
get overwhelmed with the spirit of giving and feel that yank on the old heart strings that loosens up their pockets and compels them to help out those less fortunate than them.
Tis the season. Or is it?
While it is noble to want to help out our fellow man and woman, why is it something that most just do seasonally, if at all? And not by just leaving spare change in a small bucket by a cash register or dumping off canned goods for the poor that you didn’t want anyway. Rolling up your sleeves and helping out is the focus here.
Of course, don’t stop writing those checks or doing those Thanksgiving runs to feed the hungry. These helpful holiday donations
make up a significant chunk of the annual funds raised by charitable organizations. This is simply
a call to action to not be last-minute philanthropists. Don’t try to cram all your goodwill into the last two months of the year.
A study published in the Journal of Consumer Research in October 2008 found that asking supporters
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Asking for someone’s time, on the other hand, elicits a different response, an emotional one. It gives a person a warm and fuzzy feeling, making the experience stand out as one with more personal significance. Giving time means you got out there and physically helped. You put a face to your contribution rather than blankly writing a check. You are able to witness
the impact your service has done. And people who volunteer their time are still more likely to donate funds than those who were just simply hit up for cash, and according to the study, this is in addition to
volunteering their time.
Organizations are in great need of volunteers for all positions and will always welcome your assistance. Charities need both money and volunteer service to keep running smoothly and effectively.
Just remember that the Salvation Army, and other charitable organizations like it, needs money year-round, not just for Christmas time with the Santa’s with the bells and the red money kettles.
So this holiday season, do what you can to help. Even if you don’t have money, carve out some time to give to those less fortunate than you. And consider taking this attitude of paying it forward into the new year, year-round, so people can be helped at all times, not just when the bells ringers on the sidewalks are reminding us of the world’s great needs.