Collegiate athletic teams, like professional teams, are identified by the logos on their athletic gear. These logos often consist of the team’s mascot or an abbreviated form of the city or school in the team’s name. The old City College logo was an interlocking “SC,” but as the old saying goes, “out with the old and in with the new.”
For the first time since introducing the SC logo 40 years ago, the City College athletics program and the Express are unveiling a whole new family of logos.
The change stems from a legal issue that arose in spring 2015, when the University of Southern California informed the Los Rios Community College District that City College’s logo was identical to their trademark USC logo, violating USC’s copyright.
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J.P. Sherry, general counsel for the district, was in charge of reviewing the cease-and-desist letter the district received March 23, 2015, as well as handling the legal actions on behalf of City College.
“The letter said, ‘Those are our logos, and you have interfered with the use of them, and we would like you to change them,’” Sherry told the Express last fall.
For City College that means that all school apparel and athletic uniforms bearing the logo had to go, Sherry said. If the college did not comply, it could face serious ramifications, such as a copyright lawsuit from USC.
The family of logos for all City College athletic teams consists of all-new fonts, a new panther head, a leaping pan- ther, a new cursive version of “City” with the words “Sacramento” or “Panthers” in the tail of the “y,” and more.
Athletic Director Mitch Campbell told the Express last fall that the cost to produce the new logos ranged from $5,000 to $7,000.
According to Campbell, Los Rios school officials and former City College President Dr. Kathryn E. Jeffery searched for outside agencies to bid on the job last fall. The Martin Davis Design Write Company won the bid and created the new logos.
“We felt, in the athletic realm, that it would be best to go outside and get some help to meet the approval of our coaches, faculty and staff,” said Campbell.
The baseball and softball teams most often used the old SC logo. According to photos in past issues of the Express located in the City College archives, the school switched from a single Old English-style “S” on the baseball team’s hat to the over- laying SC in spring 1975.
As City College gears up for its 100-year anniversary this fall, the athletic department, along with the school, is ushering in a new era — something Campbell said he welcomes.
“I’m certainly respectful of those athletes that wore the logo in the past, but more prominently I’m looking at this as a great opportunity to come together and to have a symbol that will carry us into the future,” said Campbell.
