Teenagers say it, young adults say it, and you may even find a professor or two on the City College campus who says it, too.

“Hella”—a word in the popular culture’s lexicon that is often used to emphasize importance—has origins in Northern California and is spreading like wildfire.

“I use it every day,” says Vladimir Ninov, a City College international student from Bulgaria. “It helps exaggerate what you mean.”

Ninov learned the word when he came to the United States. Its meaning confused him at first, but he adopted it into his language.

The word has developed into a pop culture phenomenon. It has multiple Facebook pages, such as “I Say Hella” with more than 100,000 fans. In 2001, the band No Doubt released the single “Hella Good” on its “Rock Steady” album. There’s even a Sacramento-based band named “Hella” that has enjoyed success nationally and abroad.

“Hella” may also take over the academic world with UC Davis physics student Austin Sendek’s petition to have “Hella” represent a numeral prefix. If this petition passes, “hellameters” might represent a measurement of 10^11 light years.

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“As slang, it’s a colorful and different way to express ourselves.” Dana says. “[But] it’s important to know the difference between slang and standard familiar English. It’s important to recognize the difference and use the words appropriately when speaking with a teacher, or going to an interview for a job.”

Ryan Castillo, a City College international student form Germany, believes that using slang words like “hella” is a way to absorb the new language.

“To learn a new language, you want to get out of the textbook style English,” Castillo says. “It is easier to live in the country if you have an American accent. Slang words make it easier to sound like an American. That is why they adopt slang into their vocabulary.”

While the word may go global with “hella” appearing on BBC’s “Portrait of a Decade” Top 20 list summing up the 2000-2009 decade, some students see it as a fad.

“Hella is definitely popular among the younger crowd. If the younger generation keeps thinking its cool then it will stay,” says Mandie Jackson, a 25-year-old art history major at City College.

“But my vote is that it gets phased out when adults stop using it, and kids come up with something new.”