Pink, the color that some people might reference to breast cancer awareness. Or pink, the pop star. Undoubtedly, pink is a color that sticks out like a sore thumb. However, for some people, it signifies individuality.
Gioia Fonda, a City College art professor, makes her stand about the color pink. Fonda invented a week in mid-November called Pink Week, dedicated to the color. Her stand started in 1993, while attending California College of Arts and Crafts. Last week, Pink Week celebrated its 17th year.
“It was the early ‘90s,” Fonda says. “It felt like pink wasn’t an option for anyone. It seemed like it was too feminine to be a feminist.”
Pink Week has open up a lot of opportunities in the community and as an artist for Fonda. People are interested and curious about what the undeclared holiday represents. Fonda says she has gotten a lot of responses from people all over the world who feel what she is doing is inspirational.
“I really enjoy it,” says Emily Lee, a student of Fonda’s. “Celebrating pink as just the color. Pink has a lot of [symbolism] behind it.”
During Fonda’s college years, she felt that color in art sometimes would be too overanalyzed and wanted to stray away from the overcomplications of color usage.
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“People would be talking about a painting, they would get into what they felt the colors meant,” Fonda says. “But sometimes a color is there just to be a color.”
Fonda’s Pink Week is so well-known by her art students that it has become a trend. Occasionally, Fonda will create pink art pieces to promote her invention.
“She decided to just wear pink for an entire week in the middle of winter,” says fellow colleague and City College art professor Mitra Fabian. “It’s a celebration of something that is bright and fun during a time of year when it’s not.”
Color can mean a lot of things, but for Fonda, it means a celebration of something fun. Fonda’s goals for Pink Week were to open people’s different interpretations. It’s about being curious, and fun loving she says.
For more information about Fonda’s Pink Week, click here.
