The founding of Tower Records is as American a story as George Washington and the cherry tree. What started as a small source of extra income for a family-owned drugstore soon grew into a billion-dollar company that found itself on the path to worldwide fame.
Director Colin Hanks’ documentary “All Things Must Pass” chronicles the rise and fall of Sacramento native Russ Solomon’s Tower Records, which started as a form of extra revenue in his father’s drugstore on Broadway in Sacramento (where Tower Cafe now stands). In a few short years, Solomon was able to create a new chain of hundreds of independent record stores across the globe.
As Tower Records began, old genres like jazz and swing began to peak and new artists like the Beach Boys became the sound for a younger and hipper generation. To Sacramento teens, Tower Records was the coolest hangout in town and hundreds of local teens would flock to the Watt Avenue location.
In the store, listening booths allowed teens to hear the hottest new music—and to get high and have sex in the booths. It became such a problem that giant lights were installed in the booths to prevent people from staying inside for too long.
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The party-like atmosphere of Tower Records is embodied in Russ Solomon, a life-loving man who is aware of his humble roots and how he became a music industry legend. Each interview with Solomon is like sitting around a campfire listening to him tell stories. It’s almost hypnotic.
With the advent of digital downloads, Tower Records became a thing of the past. Growing up in the digital era, I will never know what it was like to listen to a legend like Dion or Bob Dylan in one of those steamy listening booths, and somehow my ignorance gives me an appreciation of the institution.
Like Picasso’s “Guernica”, the 1937 mural that brought the world’s attention to the Spanish Civil War, Hanks’ “All Things Must Pass” serves as a window into a world that was shaped by the turbulence of the era. As student unrest rose with the growing unpopularity of Vietnam, the music became the voice of an entire generation of young people, and they could all hear it at Tower Records.
“All Things Must Pass” is playing at Tower Theatre on Land Park Drive. Check readingcinemasus.com for showtimes.
