The Student News Site of Sacramento City College

The Express

The Student News Site of Sacramento City College

The Express

The Student News Site of Sacramento City College

The Express

It’s all about image

A possible future logo for City College.

A student design team and the Public Information Office are working together to create a new logo for City College to strengthen its visual identity and consistency, according to the college’s public information officer.

According to Amanda Hamilton, a group of faculty, staff, students and administrators have narrowed it down to three options students will vote on during the week of April 7.

According to graphic communication instructor Andrea Diaz-Vaughn, the Graphic Communication Department selected three dependable students, Lori Llanillo, Christie Garcia and Charles Henderson, who call themselves The Agency, to undertake the project.

“These students were so professional in their work,” Diaz-Vaughn said. “It was amazing.”

Amanda Knight, a Japanese major, said that she didn’t even know what the current logo is, and she’s glad to hear that the school is focusing on it.

“It’s a good idea to visually set ourselves apart because honestly I think this is a great school,” Knight said.

Hamilton said the process began in spring 2009 when her office, which is responsible for marketing, noticed that City College’s logo, which is currently an image of a covered wagon, was inconsistent and outdated.
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“We want our brand to be a clear promise of what we are to our students,” Hamilton said.

The Public Information Office submitted an official request, suggesting that the logo be replaced, at which point the project was approved and brought to the Graphic Communication Department in May 2009, according to Hamilton.

According to Diaz-Vaughn, she and fellow graphic communication instructor Don Button offered the project to Llanillo, Garcia and Henderson. In summer 2009, the students started the discovery phase during which they received no academic credit or pay. During this time, they surveyed the Executive Council to define the goals of the project. Once this was completed, they entered the design phase.

In fall 2009, the design team presented five visual recommendations for the logo to faculty, classified staff, deans, executive staff, the Executive Council — a group composed of representatives from the faculty, staff and student entities on campus —and the Associated Student Government, according to Hamilton.

These constituents narrowed it down to the three strongest concepts: City, Diversity and Rodda.

Garcia explained the meaning behind each concept: “City” represents the progressive aspect of City College. “Diversity” represents the diverse community at City College that works toward the same direction and goals. “Rodda” represents the traditional and foundational aspects of City College.

According to Hamilton, these concepts will be presented to the student body on April 7 through the iMail email system. The City College community will have a week to vote on a concept or to leave the logo as it is.
If a concept is chosen, the design team will enter the development stage where they will refine the chosen concept into the actual logo, according to Garcia. 
“We are all proud to have been a part of this process,” Garcia said. “To have it come to this point is amazing.”

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