It’s Valentine’s Day, and students all around campus are asking each other the usual questions: Who will be their valentines? How do they expect to spend the day? What will they buy that special person? OK, maybe not all students have romance on their minds.

“I haven’t really thought about it that much. I have Valentine’s Day every day with my love,” says 28-year-old business major Deanta Cannady. “Love should be something we share every day.”

For many, however, Feb. 14 is a day on which it seems that only those with a significant other are given gifts or chocolates.

Many students remember when Valentine’s Day was a day where all of the kids in school brought cards to class decorated with anything from glitter to comic book characters.

“I remember trying to give or receive the most cards,” says business major Clotee Johnson, 25.

In those days there wasn’t much stress over what to buy for a significant other, how much to spend, or how to outdo each others romantic gestures, Johnson says.

“It went from being about spending the day with your loved one, to how much can I spend or what can I purchase to show how much I love you?” says Johnson.

Valentine’s Day isn’t just a day for couples; it’s also a way for loved ones, friends and family members to express the love they have for each other.
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Many people have different ways of expressing the love or feelings they have for one another. Some go out of their way to purchase gifts and decorations to celebrate, while others fi nd satisfaction in just spending quality time with that special person.

“On Valentine’s Day and other national holidays, especially Mother’s Day, I always try to spend time with my son riding our bikes or going to the park,” says 26-year-old psychology major Samantha Hernandez.

“I’ve been single for a while now, so I haven’t had the opportunity for romance.”

According to 25-year-old undeclared major Ryan Castillo, the meaning of Valentine’s Day is based upon family, love and appreciation for one another, yet like many other holidays, it’s become over-saturated with consumerism.

“Valentine’s Day has lost a lot of value to me,” says Castillo. “For me it’s more of a market strategy to get people to spend a lot of money. I’m single now, but when I was in a relationship I spent a lot of money just for one day.”

So is Valentine’s Day just another ploy to get consumers to “buy, buy, buy”? Or have we just become blinded by love?

Robert Heisleman, City College orientation, matriculation and outreach specialist says it is based on consumerism—but that’s okay.

“Yes, Valentine’s Day is a commercial holiday, but when you’re in love with someone and you want to spend special time with them, Valentine’s Day is a great opportunity,” says Heisleman, who adds that he’s been happily married for 36 years.

“I’ve never gotten sentimental about the meaning of Valentine’s Day. I just like it because I get time to do something special with my wife.”