Walmart’s newest makeup line, “Geogirl” for tweens, set to launch this month, has sparked a new round of debate about the use of cosmetics and their effects on the self-confidence of young girls. By specifically targeting tween girls, the makeup line pushes the envelope for some critics who think the message of materialism is going too far. But is it materialism or the fact that young girls are growing up too fast and becoming sexualized at increasingly younger ages?
Tweens, who are 8- to 12 year-old girls lingering between childhood and teenage-dom, are having increased pressure thrust on them by the fashion industry. Because of their young ages, tweens should be careful and treat makeup like a toy, not as a fashion accessory. Parents should be helping their tweens to play with makeup instead of actually putting it on to wear in public.
Dr. Logan Levkoff, author of the book, “Third Base Ain’t What It Used To Be,” notes that parents are raising a different generation of girls.
“It’s really about playing within your home and not feeling like you have to put on a face for everything else,” says Levkoff.
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By communicating with tweens about makeup, Levkoff says that they can help prevent negative body images later in life.
Current American tweens are strongly influenced by celebrities, which push many of them to grow up sooner than previous generations. And speaking of growing up too soon, according to Daily Mail, Tom Cruise and Katie Holmes’ daughter Suri was voted 2008’s most influential toddler for her unique, but often controversial, outfits. The pint-sized superstar sparked criticism when she was pictured several times sporting high heels and makeup.
This is just one example of premature sexualization that has caused many parents to reflect on their own daughters. It’s important to note that parents still have the option to just say no to make-up if they feel their daughters are growing up too soon. Some parents worry that despite their best efforts to make using makeup a part of playtime only, the media will still influence their daughters to grow up too fast.
But cosmetics are an essential part of our culture, and many tweens will eventually utilize makeup. The point when dealing with this issue is to gradually ease tweens into their womanhood so they are comfortable with who they are, not who the fashion industry tells them to be. Makeup should be fun, not mandatory.
