A City College Film-Making Projects class video, “iThrone,” took first place March 1 in “iPhone Life” magazine’s contest “iPhone Life Video Contest: Create a Fake Apple Announcement” for producing the most popular contestant parody of an Apple product announcement.
“iThrone” was declared the winner after receiving the most viewer “likes” on the magazine’s YouTube channel as one of the top three of the 10 finalists chosen by “iPhone Life” from among the total videos submitted.
Narrated by student Miles David Fargo over the opening chords of “Also sprach Zarathustra, Op. 30” by Richard Strauss, the video came to life from a collective effort of Film-Making Projects student, according to Theatre Arts and Film Professor Robert Gore.
“I’m not necessarily the designated voiceover guy, but I did do the voiceovers for the Hobbit [parody trailer] film as well,“ Fargo said. “I did the Gollem impersonation, and some other things.”
“I’m always looking for projects to do in the class,” Gore said, “so I thought we should do the contest with the class. We brainstormed a lot of different ideas.”
Fargo says “iThrone” was the result of collaborative team efforts backed by the encouragement of supportive faculty.
“I’ve been working closely with [City College professors] Rob Gore and Nathan Schemel since I started,” Fargo said. “They’re really motivational, as long as you show them that you’re serious and you have the drive, they’ll back you up and help you out.”
The contest required entrants to submit a 30-to 45-second fake video announcement from Apple, while mentioning the words “iPhone” and “life” to qualify for the magazine contest of the same name. According to Gore, though, the class did not have much time before going into production.
“We really only had about three weeks before it was due,” Gore said.
Gore proposed the “iToilet” concept to his class as a potential Apple product parody.
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“One of my students said, ‘I’ve got an idea for a different name, the iThrone.’ ”
According to Gore, this revelation brought the concept to an elegant yet cheeky place that the film class enjoyed.
“Originally we had thought of the 1984 one, the original Mac commercial,” Gore said, “and there would be an athlete running to the bathroom, and there would be a line.”
The brainstorming session latched onto an Apple commercial for the G3 iMac.
“It was the first tower Mac that you could open the side door,” Gore said. “So we had the idea—what if you had the iPad spinning, but then a toilet seat comes up?”
Initially, the class discussed building an iPad case with a toilet seat until a student proposed a quicker and cheaper alternative.
Tyler Adams, who also worked on the Hobbit parody film’s special effects, delivered a functional draft of the seat opening graphic swiftly.
“[Tyler] came in with a rough model of it within a week,” Gore said.
Gore said that his Filmmaking Projects class is preparing to start working on a convocation film that will boldly go where no convocation film has gone before.