City College graphic design student Eddie Arcilla took home two ADDY awards March 21 for his video submission to the American Advertising Federation’s annual competition.
For Arcilla’s video “GOTHAM: In Detail,” Arcilla’s production company House of Intent accepted “Student Gold” and “Student Best of Show” for his work during a ceremony hosted by the AAF’s
Sacramento Ad Club.
According to the ADDY’s website, the student ADDY competition purpose is “to recognize and reward creative excellence in the art of advertising.”
Arcilla said he received a winner’s notification two weeks before the ceremony, though only for one award.
“When I went to the ceremony, I was actually pretty surprised that I had won two [awards],” Arcilla said. “I was pretty much in awe.”
“GOTHAM: In Detail” is part of a graphic communication class project for which Arcilla created a mock promotion campaign for a hypothetical exhibition of the popular font at the Metropolitan
Museum of Art in New York.
Set to The Heavy’s “How You Like Me Now?” the 74-second “semi-teaser,” as Arcilla calls it, gives a brief background on origins, popular campaigns that have used it, and some of the features that make the typeface evoke, as described in the video, “hope, change, and discovery.” Winning “Best of Show” meant Arcilla had to give a speech at the ceremony.
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“But when I went up [to accept the award], I went, ‘Oh, crap.’ My mind just went blank.”
During his senior year at Folsom High School Arcilla won a logo-production contest. Since then the 25-year-old has immersed himself in the field of graphic design, working as a freelancer since 2009 and as creative director for the social media imaging website iSnap.
“I just knew I wanted to make stuff like [GOTHAM] and get paid,” laughed Arcilla, an on-and-off City College student for three nonconsecutive years.
City College Graphic Communication Adjunct Professor Missy Anapolsky has been Arcilla’s professor for both his Advanced Graphic Design Production and Typography: Principles and Creation classes, the latter of which prompted Arcilla’s project. Anapolsky said the awards only build on Arcilla’s growth as a graphic designer.
“Eddie has really embraced his passions. He has quite an eye for what [graphic designers] do,” Anapolsky said.
“Eddie’s already working. The dude’s gone.” According to ADDY rules, Arcilla’s local awards qualify him for competition against 15 other districts. Should he win in district competition, the next step means a shot at a national ADDY award to be presented June 5 in Phoenix, Ariz.
Despite his success, however, Arcilla remains focused on his goals in a career of what author Kristin Cullen’s graphic design textbook “Layout Workbook” describes as “the visual synthesis of ideas.”
“I want to take design to a whole new level,” Arcilla said. “If I go far enough, I could somehow give back to Sacramento because it’s treated me well.”